Robell Control Systems
Repositioning a BMS specialist for the buyer that actually matters
Robell were winning technical work on reputation alone, through a site that read like every other regional contractor — no way for a specifier to tell the difference until after the phone call.
Highly technical services being represented by a generic contractor site — no clear positioning, no case studies, and no place for a specifier to understand who Robell is or what they actually deliver.
Reframe Robell as a specialist — not a generalist contractor. Lead with the technical work, not the industry buzzwords. Build a case-study framework that can grow with the business.
Editorial, engineered, quietly technical. Restrained typography, ample whitespace, imagery that shows the work rather than stock plant rooms.
Aa Bb
Fraunces — display
Aa Bb Cc
Inter — body
Aa Bb Cc
JetBrains Mono — labels
In progress. Modern stack, Portal-wired enquiry flow, and a case-study structure that Robell can extend without going back to us for every publish.
What was delivered
- Repositioning and messaging built around the specifier, not the generalist buyer
- A case-study framework Robell can extend themselves
Status
In development
Project currently in build. Results will be added once live and measured against agreed KPIs.
Next stage
Full build and launch, followed by a first quarter of measurement against agreed KPIs.
