Reillcon Electrical
Service lanes and location pages for a growing contractor
Reillcon were about to invest in paid media and a second van — the existing site couldn't tell a domestic homeowner and a commercial facilities manager apart, let alone route them differently.
A capable business held back by a site that treated every visitor the same — no service segmentation, no local content, no way to see which enquiries were worth chasing first.
Structure the business into clear service lanes and location surfaces, then wire the enquiry flow into the Portal so nothing falls through on a busy site day.
Grounded and confident — imagery that shows real installs, copy that reads like the tradesperson actually said it, and a form that respects the visitor's time.
Aa Bb
Fraunces — display
Aa Bb Cc
Inter — body
Aa Bb Cc
JetBrains Mono — labels
In build. Modern stack, mobile-first performance, Portal integration and analytics wired from day one.
What was delivered
- Service-lane structure separating domestic and commercial enquiries
- Location pages built for the postcodes Reillcon actually services
Status
Website build
Project currently in build. Numbers to follow once live and measured over the first quarter.
Next stage
Launch, then a first quarter of paid media measured against the new site.
