TradeForm Portal
The pipeline behind every engagement
Every TradeForm website exists to produce one thing — an enquiry. The Portal is where that enquiry goes to become a job, and it had to be built before we could honestly promise any client a system rather than just a website.
Trades businesses lose more revenue in the gap between an enquiry landing and someone answering it than they do anywhere else. Spreadsheets, WhatsApp threads and whiteboards can't survive a busy Tuesday.
Build the smallest, sharpest pipeline tool that a foreman, an office manager and a director can all use without training. No feature bloat. Everything one click away from the number that matters.
Dark editorial UI aligned to the TradeForm identity — serif accents, generous whitespace, teal used only for progress and action. Every screen answers one question, not four.
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Fraunces — display
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Inter — body
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JetBrains Mono — labels
Dashboard · revenue by source
Modern web stack, mobile-first, fast even on a van tablet. Wired into the websites, missed-call capture and — where enabled — SMS and email notifications.
What was delivered
- A working pipeline every TradeForm client site is wired into
- Kanban lead management from enquiry to won
- Response-time tracking against SLA
Status
Product
The Portal is our own product — client outcomes shipped through it appear on their individual case studies.
Next stage
Notification rules and per-client reporting, extended as new client sites come online.
